SEO: A Tool For Boosting Your Ranking, Not A Silver Bullet
There are lots of people who have a rough understanding of the way the Internet and search engines work to know that SEO is essential, but not enough understanding to realize that it will not fix all your website’s ranking issues. SEO is not something you can apply and after that sit back and wait on searchers to visit your site. Yes, it is necessary and it is an exceptionally creative principle, but the incorrect application of SEO will no more increase your website traffic than giving out complimentary balloons will make an ice cream shop’s revenues go through the roof. Yes, it can assist; no, it is not the entire deal.
It is no good setting up a site and paying lip service to the fundamentals of SEO – throwing up some back links in other locations, using keywords and creating a sitemap – and after that, when the doors are not beaten down by enthralled readers, grumbling “but it is SEO’d! Clearly SEO isn’t as good as I was informed it was!”. Correctly applied, SEO will definitely improve your site’s Google ranking. Whether it will get you to the first page or not, time will tell – however it is vert useful.
The significant error people make is in treating SEO as the silver bullet that will make all the difference! If that were true, then Google ranking would be totally meaningless because everybody would have SEO done on their website. It needs to be ingrained in your mind that great SEO and good content is the most powerful combination for your website’s Google rankings.
SEO Keyword Placement – As Important As The Words Themselves
When writing content for a website, making it SEO compliant does not simply rely on having the right keywords in large enough volumes on the page. Although a good keyword volume will certainly help you – it certainly will not hurt – there is more that you can do to send your page ranking higher. In many cases, it can be something as simple as where you put your keywords that propels you from page two of the results up to page one. Bear in mind that no-one knows search logarithms like the search engine creators, so following some advice that comes from them will always help.
For one thing, the placement of keywords in what you consider your “title” section will be relevant. If you are running a blog like this one, using your keyword in your title is not essential, and for the ease of natural reading it should probably not be something you do every time – too much repetition is jarring for the reader, because after a while all they can think of is you keyword. However, regular use of keywords in titles will pay off – Google weights what is in the title more heavily than what is in the text.
Additionally, and in a way connected to this, the placement of keywords in links will also help you. Most blogging platforms immediately turn the titles into links. In addition, rather than leaving a link in its “naked” form – for example www.thisisalink.com/link – you should seek to make it a titled hyperlink with the text including your keyword. This, too, is weighted more heavily than an isolated keyword reference.
Search Engine Optimization – What You’ll Need To Know
As we move into the second decade of the third millennium, it is made all the more obvious to us all that moving with the times is essential, no matter how difficult we may find it from time to time. At the start of this millennium, marketing your business via the Internet was a very simple thing. Get a website up and find as many different places to put a link as you imaginably could. This has changed in the last couple of years, and now the big deal is SEO – Search Engine Optimization. What is SEO? Well, it’s a little bit complicated, but the important elements you need to know are as follows.
Google and other search engines read every site that they can find and rank them on the basis of how appropriate they are for people’s search terms. Therefore, to make your site turn up in people’s search results you have to think about what they’ll be searching for, and what kind of terms will be used by people who might want to use your business. If you have a business that sells knitting supplies, then you will want to make sure that people who search for “best knitting supplies”, “cheap knitting supplies” and “knitting supplies [your city here]” are shown a link to your site.
Therefore you need to make sure these terms are in your website text, and you need to do it while keeping the text readable. It is not as easy as it looks, but – when you get the hang of it – it really works.
