SEO Research Firm

All In One SEO Pack – How To Use It

2014-03-25T14:14:54Z

In my previous post I showed you how to install and configure the All In One SEO Pack WordPress plugin.

In this post I’ll show you how to use the plugin when you make a post, so that you can get the most optimization out of each post that you make.

Don’t let the long name of the plugin scare you, it’s really very easy to use the plugin once you’ve made your post.

So here is the video:

See, not so hard to use right?

If you have any questions or comments, please feel free to fill out the comment section below.

Thanks for reading and see you soon

All In One SEO Pack Installation And Configuration

2014-03-25T13:34:28Z

One of the most popular plugins for SEO purposes, that is free to download and use is the “All In One SEO Pack” plugin.

Some bloggers I’ve met actually look down their nose at this plugin thinking they have something better, but if you set this plugin up properly and use it correctly, there is no better plugin for SEO purposes.

So in order to give an easy to follow instruction for the setup of the plugin, I’ve made a short video to go over the installation and configuration of this “All In One SEO Pack” plugin.

Install this plugin on your WordPress blog (not the free wordpress.com blogs) and after proper configuration/usage you will have a well search engine optimized post!

So here is the video:

Look for another post soon, with the instructions on how to use this plugin to optimize a post that you make.

Hope this helps!

Will Google Help you?

2013-09-10T02:39:22Z

If you’re trying to get your website ranked better, you should be aware that Google offers you the webmasters tools page that will offer you some training as well as advice on what to do to help your site rank better in their search engine. While Google isn’t the only search engine around, the thought is that if you can rank well in Google, you’ll also do well in the other major search engines.

Many webmasters are aware of this tool and very often have more questions than Google is providing answers for! So one of them wrote in to Google’s Matt Cutts and asked him about their non-responsiveness to webmaster’s questions.

Here is the official reply from the big G:

So as you can see, they don’t have the resources to answer everyone’s questions – not surprising when you think about it.

If you are a webmaster and have questions about SEO, please contact us and we’ll be happy to help!

Cheers!

SEO – Google’s Author Rank

2013-03-19T17:22:07Z

I found an interesting article on SEO-News.com that I thought you would be interested in reading. It was written by Lauren Hobson.

As the obvious objective in SEO (Search Engine Optimization) is to get your site properly setup to be recognized and ranked well in the search engines, this article is perfect for helping you get better rankings in the search engines while utilizing a new tool that Google is offering authors!

Here’s a quick excerpt:

If your small business has a website, you’re an author. At least in the eyes of Google you are an author, and recent updates to Google’s Author Rank mean you can now claim and get credit for the content that you own (or “authored”) on your website, blog, article sites, and social media.

Here’s how Google explains its updated Author Rank system: “Assuming that a given agent has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that agent will be promoted relative to unsigned content or content from less reputable agents in search results.”

What does that mean? It means that if the content on a page is tied to an author who has a strong Author Rank in Google, that page’s search position will be higher than if it was not tied to an author, or if it was tied to an author with a lower Author Rank …

If you’d like to read the whole article, you can find it here: http://www.seo-news.com/googles-author-rank-credit-where-credit-is-due/

Enjoy and I hope this helps you with your seo research.

SEO: A Tool For Boosting Your Ranking, Not A Silver Bullet

2020-03-06T14:11:44Z

There are lots of people who have a rough understanding of the way the Internet and search engines work to know that SEO is essential, but not enough understanding to realize that it will not fix all your website’s ranking issues. SEO is not something you can apply and after that sit back and wait on searchers to visit your site. Yes, it is necessary and it is an exceptionally creative principle, but the incorrect application of SEO will no more increase your website traffic than giving out complimentary balloons will make an ice cream shop’s revenues go through the roof. Yes, it can assist; no, it is not the entire deal.

It is no good setting up a site and paying lip service to the fundamentals of SEO – throwing up some back links in other locations, using keywords and creating a sitemap – and after that, when the doors are not beaten down by enthralled readers, grumbling “but it is SEO’d! Clearly SEO isn’t as good as I was informed it was!”. Correctly applied, SEO will definitely improve your site’s Google ranking. Whether it will get you to the first page or not, time will tell – however it is vert useful.

The significant error people make is in treating SEO as the silver bullet that will make all the difference! If that were true, then Google ranking would be totally meaningless because everybody would have SEO done on their website. It needs to be ingrained in your mind that great SEO and good content is the most powerful combination for your website’s Google rankings.

SEO Keyword Placement – As Important As The Words Themselves

2013-03-19T13:24:00Z

When writing content for a website, making it SEO compliant does not simply rely on having the right keywords in large enough volumes on the page. Although a good keyword volume will certainly help you – it certainly will not hurt – there is more that you can do to send your page ranking higher. In many cases, it can be something as simple as where you put your keywords that propels you from page two of the results up to page one. Bear in mind that no-one knows search logarithms like the search engine creators, so following some advice that comes from them will always help.

For one thing, the placement of keywords in what you consider your “title” section will be relevant. If you are running a blog like this one, using your keyword in your title is not essential, and for the ease of natural reading it should probably not be something you do every time – too much repetition is jarring for the reader, because after a while all they can think of is you keyword. However, regular use of keywords in titles will pay off – Google weights what is in the title more heavily than what is in the text.

Additionally, and in a way connected to this, the placement of keywords in links will also help you. Most blogging platforms immediately turn the titles into links. In addition, rather than leaving a link in its “naked” form – for example www.thisisalink.com/link – you should seek to make it a titled hyperlink with the text including your keyword. This, too, is weighted more heavily than an isolated keyword reference.

Is There Such A Thing As Too Much SEO?

2013-03-19T13:24:01Z

It is obviously not easy to write good, SEO-compliant content for a website and still have a standard of content which will impress your readers, and this often shows in the more amateurish attempts at writing a website. One mistake a lot of people make is in thinking that the more they use a keyword, the better it will be for their website. This often results in the writer frequently using the keyword once every other sentence or a similar density. Their reasoning is understandable. If some SEO is good, then a lot of SEO will surely be excellent?

However, SEO is not just about use of keywords. It is more accurate to say that SEO is about the relevant, appropriate and substantial use of keywords within good content. It is true that Google sets rankings based on keyword density, but the search engines don’t just look for “a lot of keywords”. If they find a suspiciously high keyword volume they are actually likely to downrank you, and if your website is barely readable on account of the excess of keywords then you are unlikely to get the back links that will also be used for higher rankings.

It is this balance that you need to achieve, and it is not a matter of too much or too little SEO. SEO encompasses a number of different elements which should all be present if you want to make the right impact on the search engines – or at least, you should include as many elements as you can without negatively affecting the readability of your website.

Can You Use SEO And Write Well?

2013-03-19T13:24:01Z

It becomes immediately obvious to someone who has a fair understanding of the principles of SEO that the use of it can present a problem. The more you use the right keywords, the likelier it is that Google will pick your site up and give it a good ranking. However, the more you use the right keywords, the less room there is for all the other things you want to say, and the less freedom to say things exactly how you would like to. It is a difficult balance to maintain, then, if you want to be SEO compliant and still write something that will be worth reading.

This is where you have to decide how you are going to maintain that balance. It is certainly not impossible to write well and be SEO compliant, you just need to find where you will place the keywords and make sure that the text around them is appropriately well-written. If you have a target of 500 words and want a keyword density of about 20-25 – an acceptable level and one which will get Google’s attention – then you need to make sure the other 475 are persuasive and coherent.

It also helps if you know how to use the keywords to make their use appear natural. If your keyword phrase for an article is “affordable TV repair”, then a sentence like “Affordable TV repair is not always easy to find” flows much better than if you just try to crowbar it in mid-sentence.

Black Hat SEO – A Bad Idea Disguised As A Cunning Plan

2013-03-19T13:24:55Z

Since the development of Search Engine Optimisation as a concept, there has been a fairly obvious temptation for some people to try to rig the system in their favor by using the principles of SEO in a less-than-honest way. Because the idea of SEO is they keywords create cash, the idea that has occurred to a lot of people can best be summed up in the following sentence: “If they want keyword volume, we’ll give them keyword volume”. This tends to occur in the shape of website text that contains nothing but keywords.

Of course, this means that the website will be scarcely readable, if it is readable at all, but the trick is usually applied by webmasters who don’t really care if you actually read what is on the site. Usually they will use it as a landing page that immediately redirects you to the site they want you to read. It will happen instantly and you will not see the landing page, but it will have done its job. For the reader it may be little more than an inconvenience, but for other people operating in the same niche, it is cheating.

The main reason that tricks like this are a bad idea has only a small amount to do with the fact that it is cheating. In actual fact, it is incredibly limited as an SEO tool because Google and other search engines check for such tricks and will relegate any such site in their rankings – so not only is it dishonest, it is also ineffective, which is what will really stick in the craw of the people doing it.

Search Engine Optimization – What You’ll Need To Know

2013-03-19T14:17:21Z

As we move into the second decade of the third millennium, it is made all the more obvious to us all that moving with the times is essential, no matter how difficult we may find it from time to time. At the start of this millennium, marketing your business via the Internet was a very simple thing. Get a website up and find as many different places to put a link as you imaginably could. This has changed in the last couple of years, and now the big deal is SEO – Search Engine Optimization. What is SEO? Well, it’s a little bit complicated, but the important elements you need to know are as follows.

Google and other search engines read every site that they can find and rank them on the basis of how appropriate they are for people’s search terms. Therefore, to make your site turn up in people’s search results you have to think about what they’ll be searching for, and what kind of terms will be used by people who might want to use your business. If you have a business that sells knitting supplies, then you will want to make sure that people who search for “best knitting supplies”, “cheap knitting supplies” and “knitting supplies [your city here]” are shown a link to your site.

Therefore you need to make sure these terms are in your website text, and you need to do it while keeping the text readable. It is not as easy as it looks, but – when you get the hang of it – it really works.