SEO: A Tool For Boosting Your Ranking, Not A Silver Bullet

There are lots of people who have a rough understanding of the way the Internet and search engines work to know that SEO is essential, but not enough understanding to realize that it will not fix all your website’s ranking issues. SEO is not something you can apply and after that sit back and wait on searchers to visit your site. Yes, it is necessary and it is an exceptionally creative principle, but the incorrect application of SEO will no more increase your website traffic than giving out complimentary balloons will make an ice cream shop’s revenues go through the roof. Yes, it can assist; no, it is not the entire deal.

It is no good setting up a site and paying lip service to the fundamentals of SEO – throwing up some back links in other locations, using keywords and creating a sitemap – and after that, when the doors are not beaten down by enthralled readers, grumbling “but it is SEO’d! Clearly SEO isn’t as good as I was informed it was!”. Correctly applied, SEO will definitely improve your site’s Google ranking. Whether it will get you to the first page or not, time will tell – however it is vert useful.

The significant error people make is in treating SEO as the silver bullet that will make all the difference! If that were true, then Google ranking would be totally meaningless because everybody would have SEO done on their website. It needs to be ingrained in your mind that great SEO and good content is the most powerful combination for your website’s Google rankings.