Is There Such A Thing As Too Much SEO?

It is obviously not easy to write good, SEO-compliant content for a website and still have a standard of content which will impress your readers, and this often shows in the more amateurish attempts at writing a website. One mistake a lot of people make is in thinking that the more they use a keyword, the better it will be for their website. This often results in the writer frequently using the keyword once every other sentence or a similar density. Their reasoning is understandable. If some SEO is good, then a lot of SEO will surely be excellent?

However, SEO is not just about use of keywords. It is more accurate to say that SEO is about the relevant, appropriate and substantial use of keywords within good content. It is true that Google sets rankings based on keyword density, but the search engines don’t just look for “a lot of keywords”. If they find a suspiciously high keyword volume they are actually likely to downrank you, and if your website is barely readable on account of the excess of keywords then you are unlikely to get the back links that will also be used for higher rankings.

It is this balance that you need to achieve, and it is not a matter of too much or too little SEO. SEO encompasses a number of different elements which should all be present if you want to make the right impact on the search engines – or at least, you should include as many elements as you can without negatively affecting the readability of your website.

Search Engine Optimization – What You’ll Need To Know

As we move into the second decade of the third millennium, it is made all the more obvious to us all that moving with the times is essential, no matter how difficult we may find it from time to time. At the start of this millennium, marketing your business via the Internet was a very simple thing. Get a website up and find as many different places to put a link as you imaginably could. This has changed in the last couple of years, and now the big deal is SEO – Search Engine Optimization. What is SEO? Well, it’s a little bit complicated, but the important elements you need to know are as follows.

Google and other search engines read every site that they can find and rank them on the basis of how appropriate they are for people’s search terms. Therefore, to make your site turn up in people’s search results you have to think about what they’ll be searching for, and what kind of terms will be used by people who might want to use your business. If you have a business that sells knitting supplies, then you will want to make sure that people who search for “best knitting supplies”, “cheap knitting supplies” and “knitting supplies [your city here]” are shown a link to your site.

Therefore you need to make sure these terms are in your website text, and you need to do it while keeping the text readable. It is not as easy as it looks, but – when you get the hang of it – it really works.