SEO – Google’s Author Rank

I found an interesting article on SEO-News.com that I thought you would be interested in reading. It was written by Lauren Hobson.

As the obvious objective in SEO (Search Engine Optimization) is to get your site properly setup to be recognized and ranked well in the search engines, this article is perfect for helping you get better rankings in the search engines while utilizing a new tool that Google is offering authors!

Here’s a quick excerpt:

If your small business has a website, you’re an author. At least in the eyes of Google you are an author, and recent updates to Google’s Author Rank mean you can now claim and get credit for the content that you own (or “authored”) on your website, blog, article sites, and social media.

Here’s how Google explains its updated Author Rank system: “Assuming that a given agent has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that agent will be promoted relative to unsigned content or content from less reputable agents in search results.”

What does that mean? It means that if the content on a page is tied to an author who has a strong Author Rank in Google, that page’s search position will be higher than if it was not tied to an author, or if it was tied to an author with a lower Author Rank …

 
If you’d like to read the whole article, you can find it here: http://www.seo-news.com/googles-author-rank-credit-where-credit-is-due/

Enjoy and I hope this helps you with your seo research.