SEO – Google’s Author Rank

I found an interesting article on SEO-News.com that I thought you would be interested in reading. It was written by Lauren Hobson.

As the obvious objective in SEO (Search Engine Optimization) is to get your site properly setup to be recognized and ranked well in the search engines, this article is perfect for helping you get better rankings in the search engines while utilizing a new tool that Google is offering authors!

Here’s a quick excerpt:

If your small business has a website, you’re an author. At least in the eyes of Google you are an author, and recent updates to Google’s Author Rank mean you can now claim and get credit for the content that you own (or “authored”) on your website, blog, article sites, and social media.

Here’s how Google explains its updated Author Rank system: “Assuming that a given agent has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that agent will be promoted relative to unsigned content or content from less reputable agents in search results.”

What does that mean? It means that if the content on a page is tied to an author who has a strong Author Rank in Google, that page’s search position will be higher than if it was not tied to an author, or if it was tied to an author with a lower Author Rank …

 
If you’d like to read the whole article, you can find it here: http://www.seo-news.com/googles-author-rank-credit-where-credit-is-due/

Enjoy and I hope this helps you with your seo research.

 

The Seven Deadly Sins of SEO: #2 “Cloaking”

All the major search engines compete to make their search results as relevant, up to date and informative as possible. For a search engine to be considered effective, and therefore gain users, it relies on its reputation for providing the right information for any given search term.

They’re correct in assuming this. Imagine you were looking for some tips on how to clean your windows, and you used a search engine you’re unfamiliar with. If you visited a site through this new search engine, and it brought you to a website on adult porn – you wouldn’t be too happy, would you? In fact, you’d probably dismiss the search engine as useless, and wouldn’t bother to use it again.

That’s why search engines take issue with a practice known as ‘cloaking’ so very seriously. If their livelihood depends on the search results being accurate and informative, search engines have a duty to their own business ethics – as well as their customer’s – to frown upon cloaking, and they do. Do it, and your website will be removed from search results and most likely blacklisted.

So what is cloaking? Cloaking is the practice of writing a piece of programming that means human visitors to your website see something very different from what a search engine bot crawling your website sees. If you cloak effectively, you could indeed disguise your adult site as something as harmless as cleaning windows – and you’d benefit from a good SEO ranking. You’d also, unfortunately, ruin the search engine results – and they won’t accept that. S when it comes to cloaking, avoid this practice.